Growth Audits
Customer-first growth

Know what's working. Then scale it.

Profitable growth starts with your customers: who they are, what they're worth, and what you can afford to pay to win more of them. We answer that first, then help you scale media and new-customer acquisition with measurement that proves it's working.

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12+ years$20M+ budgets ownedMontréal · New York · Paris
Understand

Who are your best customers, and what is each one worth?

Scale

Which platforms can take more budget before returns fall off?

Acquire

Where will the next new customers come from, and at what cost?

Prove

Is the spend incremental, or would those sales have happened anyway?

Brands our team has worked with
CHANELSaks Fifth AvenueALDOMICHAEL KORSTOMMY HILFIGERSTEVE MADDENAce HotelPatricia NashFrank And OakCALL IT SPRINGLittle BurgundyGOLF AVENUE
How we work

Three weeks to a playbook. Then we build around your team.

Step 1 · Week 1

Ingest your customer data

Orders, CRM, analytics and ad platforms in one view, so we can see who your customers are and what each is worth.

Step 2 · Weeks 1–2

Diagnose

Customer economics, media, creative, funnel and measurement, assessed against what's actually incremental.

Step 3 · Week 2

Assign the right experts

We match specialists to the gaps we find: paid social, search, creative, analytics or data science.

Step 4 · Week 3

Build the playbook

A 90-day plan ranked by expected return, with owners, budgets and tests your team can run.

Then we expand where you need us. We fill gaps and augment your team for as long as it pays, from a single specialist to a full growth pod.

Two ways to start · fixed fee

Start with the customer. Then measure what matters.

Growth Audit3 weeks

See where growth is won and lost.

Acquisition, media, ecommerce and AI workflows, tied back to your customer economics.

  • Customer segments and lifetime value
  • CAC and payback by channel and segment
  • Scaling headroom on each platform
  • Funnel, retention and conversion leaks
  • AI workflow opportunities
  • 90-day plan ranked by expected return
Attribution & Incrementality Study6–8 weeks

Find out which spend actually moves revenue.

Controlled tests that separate the sales your media caused from the sales it only claimed, online and in store.

  • Attribution audit: platforms vs. analytics vs. actuals
  • Geo holdout and test-and-control design
  • Lift studies on Meta and Google
  • Online-to-store impact by customer segment
  • Budget reallocation based on true return
After that

Five ways we help you act on it.

Customer Acquisition Strategy

Segments, channel mix and LTV:CAC targets, with a testing program so spend follows proof.

Performance Creative & Strategy

Creative built from customer insight and tested like media: concepts, hooks and formats matched to each segment and platform.

Media Management

Paid search and paid social scaled by senior specialists. Agency-to-in-house transitions when it pays.

Ecommerce Management

Conversion, CRM and retention, subscriptions, and omnichannel tools like clienteling and endless aisle.

AI Transformation

Agents and automations for reporting, segmentation and creative research, built in weeks, with your team trained to run them.

Selected results
$300→<$50

CAC for a fashion ecommerce brand, supporting a $20M Series C

5 : 1

LTV:CAC held while doubling media for a $200M PE-backed group

−2%→+7%

New-customer growth year over year across 50+ locations

$35M→$50M

Revenue growth for a luxury resort

Also: an incrementality study measuring digital media's impact on in-store revenue for a global footwear retailer. Request case studies

The team

Senior strategy, specialist execution.

Every engagement is led by a senior growth strategist, with experts brought in as the work needs them.

Performance creativePaid socialGoogle searchCustomer analyticsData scienceCRMAI engineering
Best fit
  • Founder-led brands, $10M to $300M, where spend is growing faster than new customers.
  • PE-backed, multi-location businesses that need new-customer growth before the next milestone.
  • Luxury, fashion and hospitality brands that need to see what digital does in stores and on property.
Contact

Tell us where growth is stuck.

We reply within two business days with a time for a 30-minute call. English or French.